Members of Seti (Search for Extraterrestrial Intelligence) are preparing for the next step in their attempts to make contact with aliens by actively calling out to the cosmos, instead of just listening.
Other experts, notably renowned British physicist Professor Stephen Hawking, have warned that such a move risks inviting disaster.
What is known as Active Seti will be under serious discussion this week at the annual meeting of the American Association for the Advancement of Science (AAAS) in San Jose, California.
Seti spokesman Dr Seth Shostak outlined methods being explored of conducting Active Seti within the next two years, including the possibility of nurturing an alien interest in cricket and rock music.
The idea would be to flood the ETs with lively content from the internet, rather than bore them with mathematical concepts or chemical equations.
Dr Shostak, director of the Centre for Seti Research in Mountain View, California, said: "I think you'd want to send lots of information. I recommend that we send the entire internet, the Google servers.
"Send it all. If they look up cricket, there are descriptions, pictures, diagrams showing a pitch, footage.. They'll cross-correlate all this and put it together and if they are clever at all, they will figure out something about cricket.
"Honestly, what do they want to hear from us? Do they want to hear what the structure of the hydrogen atom is? No, they know that. They want to know about our rock 'n roll."
Seti dates back to 1960 when a young astronomer called Frank Drake conducted the first microwave radio search for intelligent signals from other solar systems.
Since then about 100 searches have been made for radio or laser-transmitted messages from the stars, none of which have confirmed the existence of an extraterrestrial civilisation.
A few isolated attempts have also been made to contact ETs directly by broadcasting signals. But now a number of scientists, including Dr Shostak, believe what is needed is a full scale co-ordinated Active Seti operation.
Active Seti would involve using a handful of powerful radio telescopes to beam repeated "hello" signals at nearby stars within a radius of about 20 light years.
Likely candidates include Kapteyn (13 light years), Kepler 298 (11.9 light years) and the "red dwarf" star Gliese 832 (16.1 light years), all of which are believed to have rocky Earth-like planets orbiting in the "habitable" zone where conditions may be suitable for life.
With signals travelling at the speed of light, a reply might not come for decades.
Prof Hawking has warned against inviting an unwelcome visit from aliens, pointing out: "The outcome would be much as when Columbus landed in America, which didn't turn out well for the Native Americans."
A number of other experts agree, including scientist, author and futurist Dr David Brin, who is taking part in the AAAS symposium.
He said: "If you bring human history into the discussion, there is a cautionary tale. Name one example of a meeting between an advanced civilisation and a less technically advanced one that did not end in tears.
"Just because the probability of a negative outcome is very low that does not mean it is zero. The existence of low probability outcomes that might be devastatingly negative is worth pondering."
Dr Shostak's counter-argument is that any aliens capable of interstellar travel would be at least several centuries more advanced than us. They would almost certainly have already spotted the human race through leaking early TV transmissions and radar signals, so there is no point hiding the Earth from them now.
"We have already yelled 'yoo hoo'," said Dr Shostak. "What we want to do is follow up with something with a little more substance."
It may be that the ETs have been waiting for Earth to call them under the rules of contact between galactic civilisations, he added. If we avoid Active Seti, we could lose out.
"Maybe the galactic value system says it should be the civilisation that has the most to gain that should make contact," said Dr Shostak. "The biggest downside of not doing Active Seti is we may forego an opportunity for contact.
"We shouldn't hope for alien salvation, but we should hope for an expansion of our perspective. It's sometimes easier to imagine bad outcomes from actions than the possibility of bad outcomes from inaction.
"The broader long-term implication is that our decision about whether we want to transmit or not helps define who we are as a species. To date we have been a species that seeks to know, that dares to explore, and exploration involves risk.
"We could define ourselves as a species that does everything we can to protect ourselves and to isolate ourselves from the rest of the universe, but that's a very different idea of humankind than the one I'm familiar with."
Fellow Seti scientist Dr Douglas Vakoch said: "We've had certain assumptions about other civilisations being very long lived and technically advanced and sending us intentional signals for our benefit. I hope that's all true, but I don't think we should count on it.
"Active Seti looks at other scenarios. Maybe there are other civilisations out there that are at a comparable technological level to us, a twin Earth, with the dame degree of tech, and they are listening. They wouldn't know about us in the same way we wouldn't know about them."
The latest data collected by Nasa and other space agencies suggests there could be as many as 40 billion potentially habitable planets in our galaxy, the Milky Way.